Communicating a Service Offering in Cairns
Because services are intangible, marketing messages for services achieve more than promote services. Communications make services more tangible, and offer prospects something firm to consider.
As a result, marketing communications for most services haul around a heavier load than communications for products. A bright red Porsche 911 convertible, for example, yells loudly and beautifully for itself. [...]
February 1, 2010
• Tags: marketing services, rob johnson cairns, services marketing • Posted in: Uncategorized • No Comments

